4/13/25

Ep.42 | Reddy Redd Trucking | Shandell Redd | Becoming a Successful CEO in the Trucking Business

In this episode of the Realistic CEO Podcast, the host interviews Shandell, also known as 'Deli Sandwiches,' who shares his journey of becoming a successful business owner in the trucking industry. From childhood dreams to establishing his own business, Deli provides insightful advice on securing necessary paperwork, finding mentors, the importance of passion, and handling business expenses. They discuss the different aspects of owning a trucking business, from obtaining a CDL license to negotiating contracts and network building. Deli also emphasizes the value of persistence, family support, and maintaining a positive attitude through challenges. Tune in for a deep dive into the life and experiences of a dedicated entrepreneur.

00:00 Introduction: The Dream of Becoming a CEO

00:24 Welcome to the Realistic CEO Podcast

00:29 Guest Introduction: Meet Deli

00:41 Starting a Trucking Business: Advice and Insights

02:05 The Journey: From Childhood Dreams to Reality

03:01 Starting Your Own Business: Steps and Costs

04:21 The Importance of Mentorship

05:15 Lessons Learned: Advice for Aspiring Entrepreneurs

06:10 Essential Equipment for Trucking

06:54 Understanding Axles and Trucking Mechanics

08:10 Challenges and Rewards of Owning a Trucking Business

09:30 Finding Contracts and Getting Paid

15:38 The Importance of Networking

16:28 Negotiating Contracts and Managing Expenses

19:51 Work-Life Balance and Building a Support System

22:51 Final Thoughts and Advice for Aspiring CEOs

24:08 Conclusion and Call to Action

Next

Ep. 41 | Pho Saigon | Lena Phommathan | From Occupational Therapy to Successful Restaurant Owner