In this episode of the Realistic CEO Podcast, we sit down with Rob Madrid, founder of digiarks, a digital marketing agency. Rob shares his journey from working in various industries, including sports and automotive, to finally taking the leap to start his own business. He discusses the importance of SEO, ad campaigns, and creating a strong digital presence. Rob also highlights the significance of networking and finding the right clients, as well as the challenges of balancing work and family life. Tune in to learn valuable insights about the path to becoming a successful CEO and the honest, no-BS approach to business.

00:00 Introduction: The Dream of Becoming a CEO

00:23 Welcome to the Realistic CEO Podcast

00:29 Meet Rob Madrid: Digital Marketing Expert

02:12 The Journey to Entrepreneurship

03:48 Taking the Leap: From Employee to Entrepreneur

05:53 Navigating Business Partnerships

07:52 Networking and Client Relationships

14:47 Honesty in Business: The No BS Approach

16:27 The Importance of Honesty in Business

16:51 Implementing the Hedgehog Concept

17:46 Building Effective Advertising Campaigns

19:44 B2B vs. B2C Advertising Strategies

21:44 Leadership and Employee Engagement

25:05 The Long, Lonely, Boring Work

28:29 Balancing Work and Family Life

30:13 A Life-Changing Experience

31:56 Conclusion and Final Thoughts